Bridges 2011 Short Paper
How Not to Bring Your Product to Market
Michael Stranahan, Carlos Neumann and Paul Hildebrandt
(Proceedings pages 597–600)
Abstract
A concise diatribe based on hypothetical personal experiences of
the authors, concerning some of the many ways not to market a new
product idea (such as a hypothetical mathematical and/or artistic
modeling system, the similarity of which to the product known as
Zometool is purely coincidental).
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